When shopping for a home, one of the first questions people ask is: "What’s the price per square foot?" It has become one of the most commonly used shortcuts in real estate. Buyers compare neighbourhoods, listings, and markets using a simple formula: Price ÷ Square Footage = $/Sq.Ft. But imagine applying that same logic to buying a car. A Honda Accord has a footprint of roughly 103 square feet. At a purchase price of about $40,000 CAD, that’s approximately $390 per square foot. A Tesla Model...

This article aims to remove the common bias of diminishing returns within high performance building components and touch on some of the...

Guest lecture webinar by Valentine Gomez (Gomex Engineering) for Net Zero Atlantic on Jan 26, 2023. A short primer regarding embodied...